Google announced the release of long awaited improvements to the Google Search Console performance reports. This includes support for regular expressions within the filters of the performance reports and also the comparison view has improved its data filtering. This opens up lots of opportunities for working in this report and i’m hoping this will also resolve some of the common visual bugs with this data.
Google explains that the content found around links is used as a secondary source, the link anchor text is still primary
Additional Details : https://www.seroundtable.com/google-context-around-links-30173.html
My Take : This is useful content from Google as its always been understood that the context around a link was used to better understand the link and its value, however its good to know that the anchor text is the still the primary source of information. This means that its still more important than ever to optimise your internal link anchor text and avoid linking text such as ‘click here’ or ‘find out more’. This also means that it’s important to continue to optimise the image alt text attributes when the image contains a link. This also means that a good internal linking strategy will continue to play an important part in the sites organic search performance.
Potential Google algorithm update may of been a Google selected canonical bug
Additional Details : https://www.seroundtable.com/google-search-canonical-url-issues-30180.html
My Take : The SEO community was nervous about a potential algorithm update seen around 15th – 19th September and September 23rd. Below is an overview of the rank ranger suite trends. However many SEOs have come forward with details on unexpected canonical pages being selected. I could see this being the potential cause as this would cause big fluctuations in rankings and performance depending on the number of sites and queries impacted. So far this has not been confirmed but I expect Google to confirm this in the coming days.
This is similar to a confirmed issue from April 2019 (https://twitter.com/googlewmc/status/1121538876126969859)Get in touch with me for SEO Services Middlesbrough and North Yorkshire
1. Ensure the full description is visible in the search results by considering the length.
The recommended title tag length is usually between 50-60 characters to avoid truncation. A useful resource for checking this is the Moz Title Tag section which also includes a useful preview tool. Its recommended once your page is crawled and indexed do some quick manual checks across both desktop and mobile device types. To check the mobile device results you can also use Google chrome developer tool within the Google chrome browser. On the Google search results page right click and choose inspect > click the toggle device toolbar icon and choose a test device, if you have already submitted your search you will likely need to refresh.
2. Consider the search volume
It’s important to consider the search volume to ensure you are targeting the correct search queries. The easiest way to access the search volumes is through the Google Ads keyword planner tool, this usually requires a logged in Adwords account to view the more accurate search volume information rather than just brackets. Use discover new keywords and enter the landing page topic as an initial keyword. You should also consider the competitiveness of your target keywords if you are a newer less established site it’s recommended to focus on moderate or low competitive keywords.
3. Use a unique title across each key page and ensure its relevant.
Ensure each of your key organic landing pages contain a unique targeted title tag thats highly relevant to the general topic of the page contents otherwise it will likely not perform.
4. Include a strong call to action (CTA) where possible
A strong call to action (CTA) can support a healthy click through rate (CTR) which is an important part of converting organic impressions into clicks and site sessions, improvements to a pages organic click through rate can be monitored overtime through the Google search console performance data.
A good call to action example would be as follows:
– X% off your first order
– Try for free!
– Claim your free trial
– Sign up now
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Here i will share any service updates, case study or industry updates.