Grizzlywears SEO Case Study

Introduction

The project kicked off in January 2022 as the new Grizzly Wears sustainable outdoor clothing site had been published.

Organic SEO Strategy

A detailed organic strategy was put into place to establish the new site and build the organic channel and visibility for a new set of target industry keywords. The strategy included focusing on all onsite and offsite factors including content, technical and link building. The brand product range continued to grow overtime so the strategy continued to evolve with the focus of the brand.

In November 2022 Grizzlywears were nominated and placed as a finalist for Best new retail business 2022 - Tees Business Awards.

Grizzlywears have continued to have significant additional brand growth thanks to exhibiting at some off the biggest UK events including the national running and cycling shows and also generated a strong local presence from local shows.

Campaign Results

• +60% Growth Across Target Keyword Group in Year 1 (Including New Page 1 Positions)
• +2700% Organic Visibility Growth